Laika_rus wrote:
These strategies and tactics are not scale-invariant. IV can get away with things that larger companies cannot. It is structurally different at different stages and sizes. There is no blanket umbrella rule or broad categorical stroke that says "freemium is better" or "micro-payments is worse"... it is situational, depends on the target audience, the market segment, the companies strategic vision, its competitive advantages and how all of those elements fits in to its short and long term business model plans.