roblord wrote:Also, if the market dictates that all game prices are £40, then that is what they will cost, but if more games were sold , rather than copied, then the overall price would (probably) drop.
Actually, by free market economics (about which I know squat btw) a publisher will charge as much as people will pay. So even in a world where games can be illegally downloaded for free, people must still be willing to pay £40 for a game. If prices came down, piracy would probably go down too, but I'm sure EA have spent some money researching these issues and I guess whatever approach they take is the right one.